Rocky Mountain Gal:

Western Gyaru documentary

Gyaru is a fashion and makeup-based subculture started in Japan in the late 1990s and early 2000s. Its distinct look comes from breaking typical Japanese beauty standards such as having dark hair, pale skin, and having a demure personality. The goal of gyaru is to stand out as much as possible; the distinct look is easy to spot with their large bows, overly decorated nails, eyelashes, fun fashion and more. It’s all about having fun, being rebellious, spending time with friends and going clubbing!

Over time, gyaru culture, also known as gal, has spread globally. This photographic project dives into Western Gyaru culture, (often called gaijin gyaru, meaning foreigner gal,) specifically a gal group called Golden Puma based in Denver, Colorado. This topic is personal to me, as someone living in Denver and a gal of two years, this is my community and these are my friends. In 2026, when women’s fashion is continually becoming more politicized, self-expression is more important than ever. When photographing Lila Allgood, Jamie Luna, Marina Funk, and Maya Skye, as well as other gals at meet-ups, it became even more clear this is a common sentiment. Gal is important, gal is freeing, gal is mind!

In addition to photos you see above, I made an accompanying video, digital book, and zine for this project.

My mini documentary film includes interviews from experienced gyarus Lila Allgood, Jamie Luna, Merri Tracy, Maya Skye, and Daisy Borrego.

While there not yet an option to purchase a zine copy, below is a preview, as well as a way to view the digital book. Thank you for watching and reading!